Sam Greenwaldt
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Energetic Birthworks

Brand Identity, Collateral Design

Energetic Birthworks is a soulful program for postpartum mothers that highlights the powerful ability to co-create the life of their dreams with intention as they heal and creates space for essential conversations within the whole family. The concept of the leaves in the logo was to create a symbol of new beginnings and a “refresh” feeling, as well as show that there are now 2 - the mother and child. Brand colors and typefaces were driven by the feelings the ideal client they wish to emulate after working with Kelci - calm, serene, while also energized.

 
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